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PWPractical Workflows

Podcast Guest Booking Kit for Experts

A complete, repeatable booking workflow that transforms your expertise into ongoing podcast guest spots. You’ll produce positioning, a validated target show list, a personalized pitch sequence, a polished one‑sheet, interview prep assets, and a follow‑up system that drives return invites and leads.

  • 15 steps
  • Instant delivery
  • ChatGPT · Claude · Gemini

Try step 1 free.

Copy this into ChatGPT, Claude or Gemini, fill in the [BRACKETS] and see what you get. No sign-up. The other 14 steps, examples and checklist unlock after purchase.

Setup: Capture expert context

Provide: [LINKEDIN_URL] [WEBSITE_URL] [SOCIAL_LINKS] [CURRENT_BIO_TEXT] [OFFER_STACK] [PRIMARY AUDIENCE/ICP] [INDUSTRY/DOMAIN] [GEOGRAPHIES] [PROOF_POINTS/CASE LINKS] [MEDIA/APPEARANCES LINKS] [PAST_PODCASTS LINKS] [CONTENT HUB/LONGFORM LINKS] [DIFFERENTIATORS YOU CLAIM] [COMPETITOR/PEER EXPERTS] [AVAILABILITY WINDOWS & TIMEZONE] [NON‑NEGOTIABLES/REDLINES] [LOGISTICAL CONSTRAINTS (gear, travel, NDAs)]
Act as a senior booking strategist and extract a complete context picture to anchor all later artefacts.
Work through it like this:
1) Skim your public links to confirm voice, offers, and evidence; list only verifiable claims and their URLs.
2) Identify target buyer/listener personas and problems you solve; note language they use (quote snippets) and taboo/avoid topics.
3) Map authority assets: awards, press, marquee clients, metrics you can prove, signature frameworks, and repeatable stories.
4) Capture operational constraints: availability, timezones, recording setup, compliance/NDAs, and topics you won’t cover.
5) Record positioning risks and gaps (e.g., weak proof for a claim) and immediate info requests to close them.
Give me the output as: a Context Intake Dossier with sections—A) Profile & Links; B) Audience & Problems; C) Authority Proof Stack (with linked evidence); D) Offers & Outcomes; E) Topics: Safe / Avoid; F) Voice Notes; G) Logistics & Constraints; H) Risks & Open Questions. Use bullet points and include source links inline.
Quality bar: Every claim is backed by a link or marked as unverified; no fluff, NZ spelling, concise and scannable.
If any item is missing or unclear, ask up to three specific questions; if unanswered, mark MISSING and proceed.

What's inside.

A system prompt, then 15 steps you run in order, plus instructions, worked examples, fix-it prompts and a quality checklist. Full prompts unlock straight after payment.

  1. 01Setup: Capture expert context
  2. 02Setup: Define booking success metrics
  3. 03Positioning: Craft authority positioning statement
  4. 04Positioning: Build topic inventory & angle matrix
  5. 05Research: Curate target show universe
  6. 06Research: Validate fit & prioritize shows
  7. 07Outreach: Personalize host intel dossiers
  8. 08Outreach: Write modular pitch sequence
  9. 09Outreach: Assemble podcast one-sheet
  10. 10Prep: Draft run-of-show & talking points
  11. 11QA: Simulate interview & refine
  12. 12Delivery: Send pitches & track responses
  13. 13Delivery: Pre-interview checklist & materials package
  14. 14Leverage: Follow-up, assets capture & reuse plan
  15. 15Maintenance: Review results & refresh system

The details.

WHO IT'S FOR

Established subject‑matter experts and founders who want to be repeatedly booked as podcast guests without hiring a booker.

WHAT YOU'LL MAKE

  • Authority Positioning Statement
  • Topic Angle Matrix
  • Prioritized Show Shortlist
  • Modular Pitch Sequence
  • Podcast One‑Sheet
  • Run‑of‑Show & Talking Points

HOW IT WORKS

Complete Steps 1–3 to lock positioning, then jump to Steps 8 and 9 to ship a credible first pitch to one high‑fit show from Step 6.

15 steps, each building on the last: Setup: Capture expert context → Setup: Define booking success metrics → Positioning: Craft authority positioning statement → Positioning: Build topic inventory & angle matrix → Research: Curate target show universe → Research: Validate fit & prioritize shows → Outreach: Personalize host intel dossiers → Outreach: Write modular pitch sequence → Outreach: Assemble podcast one-sheet → Prep: Draft run-of-show & talking points → QA: Simulate interview & refine → Delivery: Send pitches & track responses → Delivery: Pre-interview checklist & materials package → Leverage: Follow-up, assets capture & reuse plan → Maintenance: Review results & refresh system. Includes two worked examples, fix-it prompts and a quality checklist.

WHAT IT WON'T DO

This kit does not guarantee bookings or provide legal/media counsel; for crisis communications, complex PR strategy, or contract negotiation, engage a professional publicist or attorney.

DELIVERY

Instant email with your guided kit page and a downloadable file. Works with ChatGPT, Claude or Gemini (free or paid), including on your phone.

This is a prompt toolkit you run yourself, not software or professional advice.

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