Free guide · works with ChatGPT, Claude or Gemini
Chatgpt prompts for logo design
In under an hour, go from a blank page to one validated, practical logo direction with colour, type, spacing, and size specs you can brief to a designer or recreate in Canva/Figma. You leave with a complete mini-identity package and guidance for consistent use.
Step 1, free.
Copy this, paste it into your AI, and swap the [BRACKETS] for your own details.
Setup: Build the job profile
[BRAND NAME] [ONE-LINE WHAT YOU DO] [SECTOR] [WHERE YOU OPERATE IN NZ] [OFFER SCOPE FOR THIS LOGO JOB] [WHAT SUCCESS LOOKS LIKE IN 30 DAYS] [NON-NEGOTIABLES/MUST-KEEP] [DEADLINE] [WHO DECIDES] Act as a senior brand producer and frame a tight, practical logo job that can be executed in under an hour. Work through it like this: 1) Clarify the job: restate what’s in/out of scope for this logo (new mark, refresh, colour/type only, pack size of outputs). 2) Define success: translate the 30‑day success into 3 testable criteria (e.g., legible at X px, works on invoice/email/signage, matches tone). 3) Lock constraints: list non‑negotiables (legal name usage, existing colours/type to keep, domain/app icon needs, file formats for Canva/Figma/print). 4) Note risks and dependencies: time, decision path, approvals, any Māori language/te reo elements or cultural cues to treat with respect and confirm. 5) Confirm acceptance tests you’ll use at the end of this kit. Give me the output as: Job Profile (sections): 1) Summary (brand, sector, location) 2) Scope (in/out, deliverables) 3) Success Criteria (3–5 bullet, testable) 4) Constraints (must‑keep, technical) 5) Decision & Timeline (who decides, deadline) 6) Risks & Assumptions 7) Acceptance Tests. Quality bar: One page, unambiguous, testable criteria a designer can action without questions. If anything is missing or unclear, ask a single concise question per gap; if unknown now, mark MISSING and proceed.
How to get a good answer.
- 01Fill every [BRACKET] with real detail. Vague in, vague out.
- 02Read the answer, then reply with what's wrong or missing. The AI fixes it in seconds.
- 03Check facts, prices and anything legal or safety-related yourself before you use it.
The rest of the workflow.
Step 1 gets you started. The full Fast, Practical Logo Concept takes you all the way, 13 steps in order:
- 01Setup: Build the job profile (free above)
- 02Discovery: Capture brand context
- 03Discovery: Define audience and goals
- 04Discovery: Map competitors and constraints
- 05Design Direction: Craft visual territory options
- 06Design Direction: Select and justify one direction
- 07Production & Spec: Generate logo concept variants
- 08Production & Spec: Refine to a single mark
- 09Production & Spec: Assemble the Logo Spec Sheet
- 10Validation & Handoff: Run practical usage checks
- 11Validation & Handoff: Compile the Brand Snapshot
- 12Validation & Handoff: Deliver the Concept Brief
- 13Maintenance & Reuse: Create the Mini Usage Guide
Pay once, keep it. Delivered instantly with a copy button on every prompt.
Questions
Does this work with the free version of ChatGPT?
Yes. The prompt works in the free versions of ChatGPT, Claude and Gemini, on a phone or a computer.
What do I put in the [BRACKETS]?
Your real details: notes, numbers, names, whatever the bracket asks for. The more specific you are, the better the answer.
Is the AI's answer always right?
No. Treat it as a strong first draft: check facts, figures and anything legal or safety-related before you use it.
What's in the full Fast, Practical Logo Concept?
13 steps run in order, a system prompt that sets the AI up for the job, worked examples, fix-it prompts and a quality checklist. It's NZ$29.50 once, no subscription.
Know someone who'd use this?
Send them the free prompt: