In under an hour, go from a blank page to one validated, practical logo direction with colour, type, spacing, and size specs you can brief to a designer or recreate in Canva/Figma. You leave with a complete mini-identity package and guidance for consistent use.
13 steps
Instant delivery
ChatGPT · Claude · Gemini
Try step 1 free.
Copy this into ChatGPT, Claude or Gemini, fill in the [BRACKETS] and see what you get. No sign-up. The other 12 steps, examples and checklist unlock after purchase.
Setup: Build the job profile
[BRAND NAME] [ONE-LINE WHAT YOU DO] [SECTOR] [WHERE YOU OPERATE IN NZ] [OFFER SCOPE FOR THIS LOGO JOB] [WHAT SUCCESS LOOKS LIKE IN 30 DAYS] [NON-NEGOTIABLES/MUST-KEEP] [DEADLINE] [WHO DECIDES]
Act as a senior brand producer and frame a tight, practical logo job that can be executed in under an hour.
Work through it like this:
1) Clarify the job: restate what’s in/out of scope for this logo (new mark, refresh, colour/type only, pack size of outputs).
2) Define success: translate the 30‑day success into 3 testable criteria (e.g., legible at X px, works on invoice/email/signage, matches tone).
3) Lock constraints: list non‑negotiables (legal name usage, existing colours/type to keep, domain/app icon needs, file formats for Canva/Figma/print).
4) Note risks and dependencies: time, decision path, approvals, any Māori language/te reo elements or cultural cues to treat with respect and confirm.
5) Confirm acceptance tests you’ll use at the end of this kit.
Give me the output as:
Job Profile (sections): 1) Summary (brand, sector, location) 2) Scope (in/out, deliverables) 3) Success Criteria (3–5 bullet, testable) 4) Constraints (must‑keep, technical) 5) Decision & Timeline (who decides, deadline) 6) Risks & Assumptions 7) Acceptance Tests.
Quality bar: One page, unambiguous, testable criteria a designer can action without questions.
If anything is missing or unclear, ask a single concise question per gap; if unknown now, mark MISSING and proceed.
What's inside.
A system prompt, then 13 steps you run in order, plus instructions, worked examples, fix-it prompts and a quality checklist. Full prompts unlock straight after payment.
06Design Direction: Select and justify one direction
07Production & Spec: Generate logo concept variants
08Production & Spec: Refine to a single mark
09Production & Spec: Assemble the Logo Spec Sheet
10Validation & Handoff: Run practical usage checks
11Validation & Handoff: Compile the Brand Snapshot
12Validation & Handoff: Deliver the Concept Brief
13Maintenance & Reuse: Create the Mini Usage Guide
The details.
WHO IT'S FOR
Solo founders and small New Zealand businesses that need a clear, usable logo direction today without hiring an agency.
WHAT YOU'LL MAKE
Visual Territory Board
Chosen Direction Rationale
Concept Variants Sheet
Approved Single Mark
Logo Spec Sheet
One-page Brand Snapshot
HOW IT WORKS
If you need a direction today, complete Steps 1–6 to choose a justified route, then jump to Step 9 to generate a minimal Logo Spec Sheet you can use immediately.
13 steps, each building on the last: Setup: Build the job profile → Discovery: Capture brand context → Discovery: Define audience and goals → Discovery: Map competitors and constraints → Design Direction: Craft visual territory options → Design Direction: Select and justify one direction → Production & Spec: Generate logo concept variants → Production & Spec: Refine to a single mark → Production & Spec: Assemble the Logo Spec Sheet → Validation & Handoff: Run practical usage checks → Validation & Handoff: Compile the Brand Snapshot → Validation & Handoff: Deliver the Concept Brief → Maintenance & Reuse: Create the Mini Usage Guide. Includes two worked examples, fix-it prompts and a quality checklist.
WHAT IT WON'T DO
This kit doesn’t create a finished, custom-drawn logo or perform trademark checks—hire a professional designer or IP lawyer for original artwork, complex illustration, and legal clearance.
DELIVERY
Instant email with your guided kit page and a downloadable file. Works with ChatGPT, Claude or Gemini (free or paid), including on your phone.
This is a prompt toolkit you run yourself, not software or professional advice.
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